Boys Noize- aka Alexander Ridha (Alex Ridha / Kid Alex)- has been praised as one of the top young producers in the Electro scene. Mr. Alex Ridha made his much-anticipated debut in Glasgow. Ridha began producing electro tracks as Boys Noize in 2003. Shortly after, he came into contact with DJ Hell, who recognized Ridha's potential and signed the first Boys Noize single to International Gigolo Records.