"Gemma Ray embodies a character from a 50’s film noir, delivering something that comes across as both sexy and incredibly dark, drawing everything from Nina Simone to Loretta Lynn, her luscious dinky kinky songs have the power to soothe the worst of heartaches." ... "Like a grittier Lorretta Lynn, she’s from the wrong side of the tracks. Uncouthly ace" - ... "A new sound has come. If you’re down and in trouble and you need a helping hand, Gemma Ray has come to share your despair; she will sing you better as she knows just how you feel.